Dr. Wilhelm Erb first described the condition that bears his name. Erb’s palsy is a type of brachial plexus palsy which is a birth injury caused when a baby’s neck is severely stretched during a difficult delivery during childbirth.
Around .2% of all births result in some degree of this injury. Nerves, which are located in the spine, neck and shoulder, become injured and result in a partial or complete paralysis in the upper arm. (Injuries may also impact the lower arm and hands but are not known as Erb’s Palsy.)
In some cases, the symptoms (numbness, paralysis, rotated arm, ineffective arm movement) disappear or mitigate after a year or two. In other cases, surgery and intensive physical therapy is required to recover the functionality of the upper arm. Depending on how severe the injury is, a doctor will prescribe the best course of action. There are four kinds of nerve damage that can occur:
Neurapraxis which is a stretch injury that doesn’t tear the nerve, but is similar to a stinger that adults feel when they have been injured during sports. In an infant, these injuries heal within several months.
A Neuroma results from damaged nerves that form scar tissue and continue to press on the rest of the healthy nerve. Partial recovery is usually experienced
When a nerve is torn, a Rupture occurs and this type of injury won’t heal by itself.
An Avulsion is a very serious kind of nerve injury where the nerve becomes completely severed from the spinal cord. Treatment options are few but a a nerve graft is a possibility to restore at least some functionality to the arm.
A baby may exhibit weakness in one arm, numbness in one arm or paralysis in the arm. These are indications that the baby may have Erb’s Palsy and this can be diagnosed by a pediatrician after birth.
Know that it might take two years to fully recover from a brachial plexus injury.
There is an old marketing adage that says “sell the sizzle, not the steak”. The sizzle appeals to the senses: the sound that the steak makes on a grill or grill plate, the smell of the grilled meat, the sight of the sizzling steak on a platter that makes your mouth water. It is easier to sell when you have the senses engaged.
This is very hard to do, however, when you are marketing your diet practice. Engaging the senses is probably not the best way to attract people that have real issues with food or that are suffering from weight gain. Their pain is real; and you need to be able to address their concerns rationally but with an appeal that they will respond to.
Instead of selling the sizzle, you can sell the image. This engages another sense, that of sight, and plugs into projecting how they will feel when they are thin or when they have solved their eating disorder. These two senses are also very powerful. Ask them to visualize how they will look after surgery or completing your meal replacement program. Ask them how they think they will feel when their clothing fits loosely. Have them tell you what it will be like to be able to climb a flight of stairs without stopping and without breathing so heavily they can’t talk. Or get them to tell you how it will feel to be able to walk all over Disneyland with their kids without feeling exhausted after only a few minutes. These are the outcomes that you want to engage their brains with; occupy their being with good feelings and good images of them enjoying their lives much more without health worries. Missing out on experiences and times with friends and family is a powerful and motivating force and you want to tap into those feelings as well. For more marketing tips, try American Society for Metabolic and Bariatric Surgery –
Of all the reasons why SEO should be part of your internet marketing plan, the fact that it works should be top of the list. But there are other reasons why you should seriously consider getting the right firm, a good firm, to manage the SEO for your site.
1. SEO will not go away. Yes, the algorithms change and people adapt. But the inherent benefits are still important – being on the first page of results will get your site more traffic, and if you convert, more dollars will accrue to your top line. Good SEOS know what is working now, and how those tactics can help your business prosper. Sitting back and waiting for a miracle won’t work…you have to be proactive.
2. If you ignore SEO, you are letting your competition have business without putting up a fight at all. The businesses at the top of search results get the majority of the traffic, and business. Doing nothing is no longer an option as more and more business is being transacted on the web versus legacy methods such as the yellow pages, newspaper ads and magazine ads. Your competition wants the top spots, is ready, willing and able to do what it takes to get there and stay there. And you are doing what?
3. Did you know that mobile traffic will overtake desktop traffic in 2014? Is your business ready to transact business over mobile devices? A phone call, a visit to your store, or a purchase can all begin with a mobile search. Make sure you are ready for this with a responsive site that is easy to navigate and read on all devices. And make sure your site is found on mobile searches with SEO that is optimized for local searches as well.
Say you have a business that’s been doing all right for the past few years, despite the economy. But you know there is business out there that you are missing out on…business that your competitors seem to have the inside edge on. You have a website…it’s producing some leads and some sales, but you know it could be better.
Have you had a site audit? By that we mean, has someone looked at your site to make sure you are getting everything you can out of it? Is it optimized for search on page? Are your links relevant and robust? Do you have a social presence that is working for you instead of you working for it? Are you showing up for the right keyword terms that your customers would use to find you? If so, or if not, where are you missing out that your competitors are filling the void?
Perhaps you need help in determining the answers to the above questions. If so, you’ll want to call a Chicago SEO Expert. An expert can give you these answers plus a little insight on what your competition is doing and how to beat them.
We often ask our customers ‘what would it be worth to you to increase your search traffic by just one term by four or 5 times’? Of course that depends on the business the customer is in…to a lawyer it may mean a difference of $100,000 per month for just one call from a potential client that has a personal injury caused by negligence. For a doctor, it can mean two or three rhinoplasty surgeries a month or $25,000 or more. To a roofer, it might mean six roofing jobs at $10,000 a piece. And that’s every single month of the year.
SEO works for you 24/7/365. And the best SEOs also work 24/7/365. When you are getting four or five times the business you did last month, isn’t it worth investigating what a really good SEO can do for you?
Winter is definitely here. It’s had a grip on the Chicagoland area since mid-November and hasn’t let up. With the frigid temperatures we have experienced…-15 F. and below in some cases, you may have noticed that your home has felt cold in spots and drafty in others. We noticed that there was air leakage by our electrical outlets which we hadn’t noticed in previous winters.
After a while, batt and blown-in insulation loses its loft, and may sag in wall cavities. So if your home is more than 15 years old, you probably need to address your home’s insulation situation.
The best insulation in terms of R-value and efficiency is open or closed cell spray foam insulation. Spray foam creates a sealed barrier between the inside of your home and the elements protecting you from air movement (drafts), dampness penetration (moisture barrier) and cold or heat (thermal envelope). It is applied with a spray gun and the foam expands in the cavity filling all gaps and voids so there is no leakage of air, vapor or loss of temperature.
The above photo and video shows how easy and efficient the spray foam process is. For best results, a professional should be used to apply the foam. Even older homes can benefit from spray foam insulation
to seal up the cracks and crevices that settling causes over time. For more information on spray foam including foam insulation costs, follow this link for more videos, photos and facts.