Apple exceeds sales expectations in China

Apple exceeds sales expectations in China

Apple exceeded the quarterly sales target set in China. According to the sales report that was released earlier this year, their sales experienced a 57% growth of $21 billion. The sales growth was pushed by the release of the iPhone 12. 

Even though China accounted for 20% of Apple's revenue in Q4 of 2020, the growth is a surprise as Apple does not have a good sales record in the Chinese market. Analysts also expected low sales volume because of the effect of the coronavirus pandemic on the Chinese economy. 

China is a strategic market for Apple

China is a strategic market for Apple because of the purchasing power of its middle class. The country also has many potential apple users. 

Mobile penetration in China is high, as most Chinese people use their phones to shop and carry out banking activities.  The company projects that China alone will cover almost 20% of the iPhone upgrades that will be done in the following months. 

In a rare move, the CEO of apple granted an interview to a Chinese tech blogger. During the talk, the CEO said a lot of the iPhone's product features were influenced by Chinese consumers. He added that Apple also takes the feedback it received from its Chinese users seriously.

Huawei's recent struggles might have contributed to Apple's growth

Analysts have attributed Apple's straw performance in the Chinese market to the recent troubles faced by Huawei in the US. The American government has banned the phone company from accessing and using top American tech from its product. 

More than 8% of Apple smartphones were purchased during a duration of two months in China. A Garner analyst said it's highly likely for Apple to experience "positive growth over the next two quarters," Zimmermann said. 

He added that the next generation will be interested in using an Apple smartphone especially because of its 5G technology.  

Similar

Understanding the Science Behind Live Money Games
Understanding the Science Behind Live Money Games
In the digital era, live money games are garnering immense popularity, and people are intrigued by the complex science lying underneath these fascinating realms. This enigmatic world merges technology, psychology, and mathematical probabilities in an intricate web to offer engaging gaming...
Exploring The Benefits Of Integrating A Marketing Chatbot Into Your Business
Exploring The Benefits Of Integrating A Marketing Chatbot Into Your Business
In the dynamic landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance customer engagement and streamline their operations. The advent of chatbots has opened up new avenues for interaction, providing a blend of efficiency and personalization. This post...
How Effective Meeting Agendas Boost Nonprofit Success
How Effective Meeting Agendas Boost Nonprofit Success
When striving toward the mission of a nonprofit organization, effective meetings are a cornerstone for success. A well-crafted agenda is not just a list of topics but a strategic tool that can harness the collective efforts of a team, ensuring that every meeting propels the organization closer to...